The project was made in Useit agency.
The Art Hotels Group hotel chain - more than 200 comfortable rooms, 18 hotels and 8 hostels - with a system of actual information on the prices, availability of rooms and a list of additional services.
The task was to create a logo and identity, in which the national flavor is presented in a modern way; also, to emphasize the advantages of the brand - experience, constant development, premium quality.
Elements of national Uzbek patterns formed the basis for the creation of the logo and identity. They can be found on city walls, handmade plates, bowls and teapots.
The symbol of the corporate block is made in the form of a national pattern, in which the name of the brand is visible - "Art". The golden element symbolizes warmth, radiance, wealth and beauty, suggesting a premium brand. Red is a bright accent, dynamics, emphasizes courage, strength and action.
